credited with pioneering offthe-rack
clothing
and
introducing the first ever prêtà-porter collection under the
now iconic Chloé label.
THIS SEASON AT CHLOÉ
The SS15 Chloé girl is the girl
everybody wants to be: easy
and elegant, carefree in her
attitude, and with a
wardrobe to die for. Folkinspired embroidery, easy-towear shapes and breezy
cheesecloth make Chloé’s
latest offering an
honest
balance
between
alluring and wearable. And
when it comes to the brand’s
latest accessories, we could go
on and on. We will say this: if
you buy one thing this summer,
make it a Chloé ‘Emma’ bag.
Everybody's talking about it.
Creative director Clare Waight
Keller has the Chloé brand
identity of effortless grace and
modernity perfectly covered
with chic, ladylike loveliness.
THE CHLOÉ STORY
Egyptian-born,
Parisianadopted Gaby Aghion was an
exotic beauty with a freespirited bohemian character,
and was noted as applying her
personality to her clothes.
Going
against
the
stiff,
conservative grain of the 1950s,
Aghion produced soft and
captivating clothes that really
stood out at the time.
Revolutionary by nature, she is
Article by: mytheresa.com
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