Article by: mytheresa.com
Creative director Sarah Burton of Alexander
McQueen continues to garner top reviews as she
adds a softer, more feminine touch to the brand’
s theatrical aesthetic.
THE ALEXANDER MCQUEEN STORY
The late Lee McQueen, a British fashion genius
famed for his dramatic runway shows that
reportedly brought seasoned editors to tears,
was a hard act to follow. Sarah Burton, however,
has successfully taken up the Alexander
McQueen gauntlet, taking the much loved brand
to new heights and even winning the 2011
‘Designer of the Year’ title at the British Fashion
Awards. Burton went on to create the Duchess
of Cambridge’s wedding dress, and was later
named one of the most influential people in the
world in the 2012 ‘Time 100’.
THIS SEASON AT ALEXANDER MCQUEEN
Sarah Burton never strays too far from the
strong brand identity Lee McQueen established,
instead leaving the trend chasing to others and
thus setting Alexander McQueen apart, in a
league of its own. SS15 will never be the first
choice for wardrobe basics, but it most certainly
is for time-transcending, precious pieces. This
season tells the tale of Sarah Burton’s love affair
with Japan, which grew on work trips during her
early days at Alexander McQueen. References
are made with collar shapes, silky fabrics and
simply stunning kimono-inspired prints. The
highly coveted Alexander McQueen scarf also
gets a touch of the East and is offered in
beautiful floral prints that’ll look great thrown
over almost everything in your wardrobe.
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