VMCBD13-DIGITAL | Page 33

There ’ s no established , authentic , healthy performance brand in that space , let alone CBD .

Gaming market intelligence company Newzoo projects that the competitive esports market alone will hit $ 1.8 billion in 2022 .
Competitive gaming can be highly lucrative for the biggest players . Kyle “ Bugha ” Giersdorf , the solo winner in the 2019 Fortnite World Cup Finals , went home with a cool $ 3million .
With such huge financial rewards on the professional stage , use of prescription stimulants like Adderall is widespread . Some players talk openly about using the substances and only a handful of competitive leagues actually test for them .
The emerging gaming supplement market offers a less harmful and more subtle alternative – one that is even less likely to fall foul of regulators . CBD is not prohibited by the World Anti-Doping Agency ( WADA ) after all .
Summaforte products are primarily targeted towards the gaming community . Its products are designed to improving various aspects of a gamer ’ s performance , from gamers to competitive esports players .
Summatape is designed to prevent inflammation and joint swelling by creating a calming sensation to improve performance while competing .
Thines explained : “ It doesn ’ t hurt their tactile ability , they can still play with good dexterity , and they get a 2.5 milligram dose of CBD directly to a point of inflammation and stress .”
Summamix , packed with 25mg of CBD , gives gamers a calm but sharp edge while gaming the night away .
“ That ’ s why we created our Stick Pack mix that has our 25 milligrams of CBD that we treat with a patented process , that enables it to pass through the liver straight into the system .” Right from the beginning , the team amassed a panel of doctors , scientists and researchers to bring the product to market . They then sourced the very best raw materials and undertook rigorous testing to create the first gamer-focused product .
Thines said : “ We were able to form an advisory committee , with an all-star line-up of professors , medical doctors and researchers who could guide us through this process to make sure we are a science driven , reputable , high-quality brand .”
33