VMCBD13-DIGITAL | Page 15

As climate debates rage on and world leaders discuss the fate of the planet , Norwegian-born Identity is already paving the way for the future of sustainable food .
Working alongside small family farms and using natural ingredients , the CBD-powered brand is focused on creating healthy snacks that are kind on tastebuds … and the environment .
And with offices in the USA and Norway , Identity brings together international experts and innovators to help achieve its goal .
CEO Sølvi Barber said : “ We are looking at the bigger picture and how adding healing qualities to food is going to be very important in the future … we see ourselves as a big part of that conversation .
“ We want to take care of people and we want to take care of the planet , that ’ s our main concern .”
She pointed to Identity ’ s flagship Bone Broth mixes – which are made using ingredients that would have otherwise been thrown away – as an eco-conscious and highly nutritious product .

“ We want to take care of people and we want to take care of the planet , that ’ s our main concern .”

The Norwegian-native said : “ It ’ s called a circular economy ; when we take something that is normally waste and elevate it to a high-end , healthy product .
“ What we are working on now is all within that realm … because we think that is true sustainability .”
She highlighted that even the bottles used for Identity water are made with recycled plastic , with the brand currently working on a 100 percent biodegradable alternative .
Dedicated to ‘ thinking outside of the box ’, Sølvi and the rest of the Identity team are committed to developing foods that weren ’ t even considered before . She pointed out that it ’ s easy enough to put everything into a gummy and make them taste good , but she wants to ‘ take things further ’.
Sølvi said : “ We are in the superfood business , but we also have potato chips , bone broth , creamers and topical oils that are just amazing .
“ And we are always thinking about how our products will help people , creating good tasting foods and supplements that fit with your day-today life .”
She added : “ We don ’ t just think about the food … we think about the whole person . What you eat comes with identity , it ’ s who you are and should be a natural part of what you do .”
Eager to lead the conversation and pioneer the future of food , Identity plans to be a voice for change and progress .
The brand wants to benefit people ’ s health by blending nutrients and CBD with sustainably produced snacks .
Sølvi said : “ We are not trying to be holier than the Pope , just to be honest , to have integrity and to create high-quality products that taste good .
“ And we will do everything to bring this forward and develop more products , so that the world can see we don ’ t have to do it the way we ’ ve always done it .” She added : “ We all have to be a part of the change and that ’ s what we ’ re trying to do … we really want to drive that .”
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