Global music sensation Justin Bieber has joined forces with ‘ weed manufacturer ’ Palms to produce a limited-edition line of ‘ high-end ’ joints . Named after his hit single ‘ Peaches ’, the brand aims to ‘ de-stigmatise ’ the industry and ‘ shine a light ’ on cannabis as a mental health solution .
Social responses
“ Love the fact that Justin is getting braver about his choices and that he couldn ’ t care less about the negativity of his critics … go Justin .”
@ jb _ legend1
“ This is so thoughtful of him . Tbh his projects are always centred around good for other ppl and he loves to start
conversations about important topics . He should be applauded for this .”
Following the launch , Bieber said :
@ bizzlenthuziast
“ I ’ m a fan of Palms and what they ’ re doing by making cannabis approachable .
“ I wanted to make sure I was doing something with them that felt genuine and Peaches felt like a good place to start .”
“ A one-of-a-kind community relations campaign by Justin Bieber … he definitely knows his audience !”
@ bailleyconcatto
The brand will support nonprofit charities like ‘ Last Prisoner Project ’ and ‘ Veterans Walk and Talk ’, which stand against America ’ s ‘ unjust ’ and ‘ ineffective ’ approach to drug policy .
Noah Annes , co-founder of Palms , said starting a wider discussion , not only about cannabis , but also about mental health , is the main focus of the launch .
He said : “ The whole goal of Palms is to destigmatize cannabis consumption for people who are less familiar or comfortable with it … and working with Justin is really consistent with our mission . “ His vulnerability and openness about his mental health struggles impressed us beyond measure and we knew immediately we would want him at the helm of our firstever collaboration .”
Annes added :
“ With Justin ’ s help shining the spotlight on these important topics , we hope to inspire others to talk more freely about mental health and cannabis consumption .”
Peaches products are available in dispensaries across California , Nevada , Florida and Massachusetts … but hundreds of thousands of people have taken to twitter to try and get their hands on a batch .
“ With Justin ’ s help shining the spotlight on these important topics , we hope to inspire others to talk more freely about mental health and cannabis consumption .”
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