Certified vegan cosmetics and toiletries ensure people can enjoy using products that support their values .
Veganism is becoming increasingly popular , with many high street chains now offering plant-based alternative products .
Shocking social media and ad campaigns exposing the horrors of animal testing have led to many consumers simply refusing to buy products they find ethically unsound .
And a recent Vegan Society survey revealed , that when it came to cosmetics , 97 percent of shoppers wanted more plant-based options .
Their new 18-page report called ‘ The Vegan Beauty Takeover ’ explores consumer perception of how animals are used in the cosmetic and toiletry industry .
It also examines the growing demand for vegan products with the plant-based global cosmetics industry expected to be worth £ 16bn alone by 2027 .
UK shoppers are very much part of this growing trend as four-out-of-five new products launched in the beauty sector in 2020 were vegan .
Key findings from the report included :
A majority of cosmetics shoppers ( 56 percent ) wanted more vegan-verified products across all cosmetic and toiletry products
Access to more vegan shampoo , conditioner and hair styling products was important to 41 percent of those surveyed
Four-in-ten wanted to see more vegan toothpaste and mouthwash while
A similar amount ( 39 percent ) wanted more vegan deodorant options .
The Vegan Society said : “ Perhaps unsurprisingly , females aged 45 and above showed the strongest demand for these options .
“ Encouragingly , 91 percent said it was important for brands selling vegan cosmetics or toiletries have them certified by a third-party organisation .”
Dr Pauline Hili , is founder of Nourish London which has 48 products registered with the Vegan Society ’ s Vegan Trademark .
She said : “ Certified vegan cosmetics and toiletries ensure people can enjoy using products that support their values - ensuring no animal ingredients are used in the processing or final product .
“ The rigour of the auditing process and the thorough review of our company ’ s internal compliance mechanisms has been vital for us as a vegan brand .”
To read the Vegan Beauty Takeover report , head over to The Vegan Society webpage at : https :// www . vegansociety . com /
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