MIND
Gaming the system
Words : Oliver Smith
Gaming supplements and nootropics are in a unique position . Unless you ’ re invested in the culture , you ’ ll likely have no idea that they exist . These products are on the rise , with professional gamers in particular looking to stay sharp , boost cognition and enhance focus and memory .
Two Leeds University graduates launched Play Beyond Nutrition over the lockdown period . The team has recently signed a partnership with Demise Gaming , one of the leading esports organisations in the UK .
Now , US CBD performance brand Summaforte is capitalising on the trend .
CEO and co-founder Jeff Thines told The CANNAVIST : “ There are 2.8 billion gamers around the world
but there ’ s no established , authentic , healthy performance brand in that space , let alone CBD .” The gaming market has established itself as a major cultural force over the past two decades . It is now bigger than the global film and home entertainment industry .
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