“ The rest of the world is looking to the UK for guidance and to lead by example .”
for “ largescale public health campaigns ” to encourage smokers to switch . Dunne said : “ A first step in challenging misinformation , should begin with the government , public health experts and the industry agreeing a set of approved switching messages and health claims .”
The UKVIA also wants enhanced training for health care professionals so that they could better communicate the relative harm reduction benefits of vaping to adult smokers .
Pro-switching messaging on cigarette packets and “ a more ambitious Governmentled communications campaign ” to explain the potential harm reduction of switching to vaping are also high on the UKVIA ’ s reform wish list .
It wants the government to close an existing loophole so that all e-liquids , including those that don ’ t contain nicotine , are covered by the TRPR .
“ Regulating all e-liquids in this way will ensure that manufacturers are deterred from adding unregulated ingredients into their e-liquids and that consumers are better protected ,” said the vape trade body .
5ml . It also wants regulations to ensure that e-cigarette branding and packaging doesn ’ t inadvertently appeal to non-smokers or young people .
However , the association argued flavours were vital in helping smokers quit , urging the government to ensure that adult smokers have access to a range of flavours .
John Dunne said : “ Just because someone is of a more advanced age doesn ’ t mean that we don ’ t like flavours . Having an array of flavours is one of the things that helps ensure that vapers don ’ t go back to smoking .” develop further guidance to reinforce our commitment to creating a responsible industry which is effective in supporting adults in their smoke-free journey .” It also wants online vape retailers to be allowed to offer product promotions on their websites , or via email with customers , allowing the UK vaping industry to adapt to changing circumstances and consumer habits .
“ Online vape retailers must be able to not only highlight the latest evidence to adult smokers , but to also work with them in assessing their vaping needs to ensure a successful switching attempt .
The UKVIA argued that the current 10ml bottle size should be scrapped in favour of proportionate nicotine concentration in larger bottles that aligns with TRPR regulations .
The vape trade body also called for the 2ml tank limit to be increased to a maximum of
The UKVIA also wants future regulations to prevent vape companies from using “ youth-appealing branding , as well as egregious youth-appealing flavour names and descriptors .”
It added : “ The UKVIA takes its role in this effort seriously and continues to
“ Allowing responsible retailers and manufacturers to promote their products and services as well as highlighting the health and cost benefits of making the switch to e-cigarettes , could be critical to the category ’ s overall impact in reducing smoking prevalence .”
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