VM HANDBOOK 1 | Page 8

What is expected of a visual merchandiser?

To become a successful visual merchandiser there are many skills you need.

Every visual merchandiser needs to be creative and have an imagination, in order to create something special that is going to appeal to the customers and draw them into the store. Being able to conduct research on things such as current and future trends is essential and will help you as a visual merchandiser and your store be successful.

They also need to be good at designing the windows or having ideas that are going to make their store different and make their store stand out.

Being engaged and interested in visual merchandisng and being passionate about fashion is one of the key ways to be a successful visual merchandiser, these passions will reflect on your work and success.

A visual merchandiser also need to be organised to be successful and meet the deadlines. They need to also be good at time keeping as the early mornings are a part of the job, and they need to work at a good pace and be on time to work in case there are any delays, that may affect the plans they have, and they may need time to improvise.

To be a successful merchandiser you also need to also have an eye for detail. It is important that they use the space but also keeping your store and windows looking professional.l

HOW TO BE A SUCCESSFUL VISUAL MERCHANDISER

It is also important to take constructive critism, which will help you be more successful, as you can then evaluate your work, taking that constructive critisism on board.