LISTEN TO YOUR GUT
A VL CASE STUDY
THE BUSINESS SITUATION
Jini and Ian launched ListenToYourGut.
com in 1999 in response to customers ask-
ing them how they could get the products
that Jini recommended. This was long be-
fore formal shopping cart platforms existed
and so Jini and Ian created a static web page
where customers could order their products.
LISTEN TO YOUR GUT
For more than 10 years Listen to Your Gut has
been providing its customers with tried and true
holistic health solutions for combating life-al-
tering conditions such as IBS, Crohn’s Disease,
IBD, diverticulitis and constipation. Jini Patel
Thompson and Ian Thompson founded Listen
With steady growth, the couple discovered
that they needed a system that would let
them look at their customers and what they
were buying. They invested in Infusionsoft
Marketing Automation software - an all-in-
one marketing automation platform that al-
lows small businesses to attract customers
and grow sales while saving business owners
time and money. According to Ian, the shift
to Infusionsoft revolutionized the business
as well as how ListenToYourGut.com inter-
acted and communicated with its customers.
That however was not the only change
that the couple realized they needed to
make.
to Your Gut in response to Jini’s own personal
journey with widespread Crohn’s disease. By
combining their passion for healthy, holistic liv-
ing and by letting people knows that by listen-
ing to their gut they can not only be disease free
but also be healthier than they ever imagined.
In 2006, they converted their custom
database to 1ShoppingCart.com (an ear-
ly shopping cart platform). By 2012 they
found that 1ShoppingCart.com had too
many limitations to support the number
of orders that they were receiving and
the number of products they were sell-
ing. Moving toward the Amazon web store
model the couple switched from 1Shop-
pingCart.com to BigCommerce, which al-
lowed for more flexibility for the end cus-