VL OMNI Resources An Ecommerce Whitepaper(clone) | Page 3

Introduction
. This whitepaper provides a discussion and analysis of three common problem areas that ecommerce busi-
ness often deal with that will affect business performance, efficiency, and scalability. The problem areas are
customer experience, data movement, and businesses selecting the wrong systems.
Each section of this whitepaper addresses each one of the problem areas with each section beginning
with a brief description of the problem. The example problem is followed by a case-study example further
detailing how the issue can be present and consequently be identified in every day operations. Finally, each
section’s problem is thoroughly analyzed and discussed, providing guidelines for solving each problem area
with recommendations, best practices, and tips. We have chosen these three common problems because
they are often the manifestation of other issues that could be plaguing a business.
Ultimately this whitepaper serves to highlight the importance of integration solutions to a business’ ability
to successfully negotiate and manage the customer experience, data movement, and systems. Through prop-
er integration, businesses can stand to:
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Increase sales productivity
Save time per transaction
Cut order processing time
Establish the ability to scale
No one business is immune from these issues whether they be an ecommerce startup, an established enti-
ty or a century old operation. A constant review of one’s processes is a must in our fast paced world.
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