The collection is launching in the Regent Street Store. This is a plan for the ground floor of that flagship store, however this can be mirrored in other stores too.
Area A is the most important area as it is the first section that customers are presented with when they walk into the store. This is where the Cara Delevingne X ALLSAINTS collection will be presented.
When arranging the stock on the shop floor, you will need to refer to this plan.
ALLSAINTS regularly use rails and table displays to present products, so these have been labelled on the plan.
Area B will contain predicted best sellers from outside the Cara Delevingne collection, and also there will be new ALLSAINTS stock in this area. Also, shoes and bags will be displayed in this area.
Area C will be core ALLSAINTS items, and also in this area there will be a changing room and the tills for people to pay.