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The window display has been designed to appeal to a younger target market. The Cara Delevingne X ALLSAINTS collection is all about expressing yourself through your own personal style. Therefore the window will reflect this.
To celebrate the collaboration with Cara Delevingne, the window display will feature a catwalk to encorporate Cara's career in fashion. The catwalk will be engaging for the customer and carry out the premium reputation of ALLSAINTS.
The walls of the window will be covered with mirror paper, this is to show the customer that their clothing reflects their individuality.
Cara encourages people to be themselves, and ALLSAINTS will reach out to customers with this same attitude.
There will also be a light box with the title of the collection, this adds decoration and will be eyecatching for the customer.