Visual Merchandsing 1 | Page 9

Window Displays

Window displays are the first thing which the customer sees before they walk into the shop. Window displays give people an in sight to what the shop sells, the feel to the clothing. Window displays can be a big part of the reasons why people do not enter the shop, so for this reason they have to be tailored perfect to what type of customer the shop would like, the style and trends going for that season.

For the collaboration with Tom Hardy i will have one day wear window and one occasion/work window. The reason for this is because you get to see what they sell and not just a portion . If you are after a day wear outfit and they only have occasion in their displays you will think they do not have the products you are looking for. They will be bright and vibrant as the launch is in the summer. We will have full suits, Morning suits, Jumpers, Shits matched with ties and pocket squares.