Visual Merchandsing 1 | Page 14

Packaging

When it comes to packaging, it needs to look very high

end, neat, tidy and clean. Packaging needs to be identical to the packing you would get in store

to the packaging you would get in a delivery. It needs to make the customer feel special and you have really taken care and time, making it feel tailored and personal to them. The packaging needs to have the same vibe and feel as the shop and collaboration have to it.

The product will firstly be wrapped in Navy blue tissue paper, which will then be stuck

together with a sticker with the initials "T & A". If its an online order it will come in a navy box with a flap at the front. If you buy the item in store then it will come in a navy bag which will have the logo on both sides which we will then stick a sticker over to keep the bag together.