Store concept
Target audience
Age: 25-35
Gender: Woman and men, genderless collection
Ethnicity: Any
Class: High class because the garments are more expensive
Race: Any
Geographical location: London/ outskirts of London although the collection will be online.
Level of education: High level of education to lead onto the high paying job.
Type of occupation (or specific occupation): A type of job which allows your voice and opinion to be heard, perhaps a more artistic/creative job as Vivienne Westwood’s clothing is high end, bold and creative which sends a powerful message.
General income level: High income as the garments are expensive.
Free time activities: walks in parks/forests, shopping, going out partying, the type of people who eat street exotic food not expensive small meals, concerts and read books, charity work.
Eating and health habits: Healthy but our customer lives their life to the fullest and how they want.
Smoking and drinking: As Vivienne Westwood is an environmeantalist she protests against smoking by saying 'its not cool' and 'its bad for the environmeant'.
Clubs and organizations they belong to: Charity foundation, some may be a part of their local nature reserve.
Places they frequent: forests for a morning walk, Regent Street, Bond Street, local gym
I hate any type of conformity