Packaging
Noctune packaging trend
Nocturne, explores darkness from a positive perspective, with designs that have a dreamy, mysterious quality, taking inspiration from the allure of the night sky and stars.
Packaging and structures in this direction are moody and atmospheric, exploring faceted forms, intricate paper construction and sumptuous surfaces to create a look that is luxurious, and almost celestial.
The A/W 17/18 Packaging Forecast provides direction on the essential colours, materials, finishes, surfaces, patterns and structures for the beauty, food and drink industries.
Seasonal statments
1. Faceted forms create intrigue: machine-cut glass and angular paper engineering give packaging an unconventional yet luxurious look.
2. Light and shade evoke a sense of drama: experiment with light and shade, whether through transparent materials, laser cutting or surface pattern, to give designs a multidimensional depth.
3. Use sparkly and encrusted decoration: metallic and decorative surfaces are key for giving packaging a sense of drama and opulence.
I wanted to incorporate the rich cherry red tones that feature in the nocturne trend which is why i added dark red ribbon to the edges of the outside edges of the bag. At the front of the bag i have placed the logo.