Emma Watson
Emma Charlotte Duerre Watson is a British actress, model, and activist. Born in Paris and brought up in Oxfordshire, Watson attended the Dragon School and trained as an actress at the Oxford branch of Stagecoach Theatre Arts.
Vivienne Westwood
Dame Vivienne Isabel Westwood DBE RDI is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. She is an example of a modern day female impresario.
My collaboration is with Vivienne Westwood and Emma Watson. They are both feminists, activists, environmentalist and they promote gender equality. I am going back to Westwood’s roots by using slogans but keeping the garments as smart and as clean cut as possible to represent Emma Watson’s style but not so smart you can’t associate it with Westwood.
I will use research that will support my development are Emma Watson’s feminism speeches and campaigns, Westwood’s first slogan collection, Westwood’s current store atmosphere, layout and packaging and swing tags, store layout and merchandising, how to produce an effective photoshoot, analyse current trends, types of garments I can include in my range plan, research store competitors, their marketing positioning map and market analysis, research who the typical customer would be.
I am anticipating producing a sketch book and photo shoot. I will need a sketch book to document my visual merchandising, a professional good camera to shoot my video/ photoshoot. I will need magazines, documentaries, YouTube videos and the internet to do thorough research.
I am presenting visual merchandising through completing a sketch book and a photoshoot/ video. I am documenting my buying and supply chain research on path bright as well as completing a look book of my 20 piece collection.
Cool Britannia
&
Watson