Visual Merchandising visual merchandising | Page 38

Store Window

Theme and scheme

Concept: I had the idea of placing a male mannequin on one scale and a female mannequin on another with the scales weighing the same representing equality between the genders.

Theme: Equality and feminism

Scheme:

Colour: The back ground will be grey so it represents the darkness of the controversial topic. Its a very neutral colour which won't take the attention away from main sculpture. The dark colours will symbolize the season- Autumn/winter.

Props:

- Weighing scales

- Male and female mannequin

- 'EQUALITY' sign

- Lights

Photography: The store window has to be balanced and centered from a photographers perspective.

Signage: I've placed the 'EQUALITY' sign above the scales so the whole picture is balanced and equal. The scales aren't too high meaning the sign will be in viewing sight.