Woman colour trend
Nocturne, explores insights that can come from embracing darkness. It is an introspective direction that focuses on confronting fears and accepting melancholy, and takes inspiration from the night.
For colour, this results in a palette of blues, reds and greens that appear darkened, as though viewed with the lights off. These are cut through with lighter amethyst, tourmaline and a green-tinged yellow – which take on a piercing quality next to the darks, like headlamps or moonlight shining through the night. This mix of dark base colours and jewel-toned accents is perfect for items in the Winter and Holiday & Partywear drops.
The two-toned quality of this palette, with greys that appear almost blue, and purples that appear almost black, is also in line with a wider shift for the season, which sees colour move away from obvious tones to more complex, nuanced shades.
The juxtaposition of light and dark is a defining feature of the Nocturne palette. The depth of of navy and black are offset by amethyst, which has a crisp, glass-like quality. The addition of metallic amethyst makes this colour grouping particularly relevant for items in the Holiday & Partywear drop.
Merchandising theme
Themes, group products together for a powerful visual message. Theme merchandising is a fun way to communicate the collections colour scheme. Themes connect customers to the garments or accessories and as a result, will most likely result in a sale, if also the customer service is up to standard. A successful clothing store has vibrant displays & colourful themes that tunes-in with targeted customers
What they mean?
Colour creates ideas, expresses messages, spark interest, and generate certain emotions. Put together, most people would associate certain colours to different seasons for example the colour combination of red and green as Christmas.
Bright colours tend to set a happy and positive mood, whereas dark colours tend to project the opposite. Within the psychology of colours, warm colours show excitement, optimism, and creativity; cool colours symbolize peace, calmness, and harmony.
Store concept
Colour scheme