Store concept
Atmosphere
I want the store to be a clear representitive of Vivienne Westwood and what she stands for. In her recent collection the garmets are rlaxed, free flowing and light. i want to carry this effect through the retail space by having white walls, no harsh bright lighting and the displays, shelves and racks distributed spaciously and evenly throughout the store.By having a spacious retail space this will create a better shopping experience for the customer because no customer enjoys a cluttered, cramped store. By having clothing spread out, it will make it easy for the customer to see each garment. It will also result in the store looking neat and tidy which will have a positive effect on the customers shopping experience.
In store there will be creative vignettes and displays designed to offer the customer an entire look at the distinctive lifestyle.
dynamic visual merchandising that relates to our target audience.
Glossy wooden flooring will have that rustic yet classy effect which reflect my collection for Vivienne Westwood and Emma Watson.
I want the store to be a clear representitive of Vivienne Westwood and what she stands for. In her recent collection the garmets are rlaxed, free flowing and light. i want to carry this effect through the retail space by having white walls, no harsh bright lighting and the displays, shelves and racks distributed spaciously and evenly throughout the store.
The in store visual merchandising will include white wooden beams to give a nostalgic effect of Vivienne Westwood’s slogan collections she did in the 80’s. There will be blown up photos of the photo shoot of the collection. To represent Westwood's already standing stores', coloured writing lights will be featured throughout the area that the collection will be held at in store.