How to Create a Visual Merchandising window
In order to create a visually exciting and successful window display, you must follow the basic guidelines outlined below.
1. Refer to the VM handbook instructions.
2. Plan the window display - What trends are you focusing on?
3. Find all the props needed for the window.
4. Iron and steam the clothes for display - This should be done the night before setting up the window.
5. Empty the current window display.
6. Clean and dust the area to maintain a clean area.
7. Re paint/decorate the area if it needs any retouching.
8. Dress the mannequins and arrange them in the window.
9. Add pricing labels/posters/signs to the window.
10. Adjust the lighting so the products are highlighted to the customers.
11. Go outside and see what the window looks like - Does it looks visually appealing and exciting? Is the trend clear to the customer?
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