Urban Outfitters SS 17 Colour Palette
This is the colour palette that has been created for the Urban Outfitters Vintage store.
The colour palette is based on pastel colours, with a mix of the basic standard colours that will always be a staple for some products in store. Our store will feature pastel vintage products based on this colour palette and the moodboards on the following pages.
The two colours we are focusing on from this palette will be the pink and the blue, because we feel as though these colours will be popular in store for men and women.
We have chosen a pastel colour scheme because our store is going to promote a spring summer collection. Therefore we thought that for seasonal purposes we should focus on a lighter colour palette.
These colours can be used for all types of products, such as jackets, t shirts, dresses, shorts, skirts etc. and accessories such as bags, purses, wallets etc.
The displays should be based on this colour palette and the store should also carry out this theme with displays and the arrangement of the products.
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