Visual Contenting March 2016 | Page 53

AUTOMATION The Marketing Automation 101 Podcast from Visual Contenting discusses about the inside out of marketing automation, visual communications and how they can help small to medium businesses succeed through proven methods, best practices and expert advice. Let’s grow and thrive! In this episode, we’re going to talk about top 9 marketing automation learning resources to kick start your next marketing campaigns. Though marketing automation is taking our online marketing world by storm right now, there’re still a lot of misunderstandings, about how it can help generate more revenues while automating marketing activities. After all, at the end of the day, we should know what it can do for our businesses and what limits it may bring, right? Following are top 9 marketing automation resources that we think might be helpful to kick start your next marketing campaigns. Hubspot Marketing Automation Resources This is, as Hubspot says in their website, everything you need to wrap your head around the marketing automation conversation. Visual Contenting The Definitive Guide to Marketing Automation, from Marketo This comprehensive guide shows you the power and value of marketing automation as well as what you need to know to speed up on your own automation process. Going Beyond Email: How to Master Marketing Automation, from HubSpot Want to learn more advanced components of marketing automation? Then this guide is for you. You’ll learn about workflows, segmenting leads and integrating marketing into sales strategies. The Definitive Guide to Marketing Automation, from Quicksprout In this guide, Neil has exploited a new perspective of marketing automation, the people-first approach to drill down to the basics of why marketing automation works and why it’s important. 15 Ways Marketing Automation Can Maximize Your Content’s ROI This post discusses about 15 technical ways that marketing automation can help companies, streamline their essential content processes and how you can implement these tactics. Marketing Automation ROI Calculator This tool from Marketo allows you to input your data and calculate how much efforts you should put into various stages of the sales funnel to maximize your return on investment. What Are the Benefits of Marketing Automation? Why should you use marketing automation? Read this article to learn about advantages of using marketing automation. Which Marketing Automation Software Is the Best? When it comes to choosing the right marketing automation software for your business, there’re many things to consider. Mike Templeman, founder of Foxtail Marketing covers it all in this article. The most important thing when choosing marketing automation software is about the amount of focus you place on marketing automation actions that contribute the most to your business goals.