INFLUENCER MARKETING
Influencer marketing has proven
to be one of the effective and
sustainable marketing channels
for both large and small brands.
When executed well, it increases
exposure, credibility, sales,
customer loyalty, user-generated
content, social followings, virality,
search rankings, and so much
more.
What’s the best way to
find the right bloggers for
your influencer marketing
campaigns?
What types of influencer
marketing campaigns are
the most successful?
What’s the best way
Unlike more traditional forms of
to track the success of
marketing, influencer marketing
influencer marketing
is a little messier. Brands are
dealing with millions of individual campaigns?
influencers as opposed to one
platform (like Google Adwords
where you pay a certain amount
and guaranteed clicks come out
the other side). So, if you’re one
of those brands who feels like a
fish out of water, not to worry,
we got your back!
The Shelf did the legwork for you
by going straight to the experts
(40 PR professional ninjas, to
be exact) on how to roll out
campaigns that knock socks off!
You’re welcome.
They had these PR pros answer
3 key questions that are
central to influencer marketing
campaigns:
Visual Contenting
Read more about how
PR pros answer these
questions in this article on
The Shelf blog.
Check out this infographic
on Visual Contenting.