INFLUENCER MARKETING
Milind is the founder - CEO of eBrandz, a professional SEO
company in New York & India. Milind has been featured in various IT related magazines like Digit (Nov 2005) and BenefIT (Sep
2007). Milind also writes articles on Search Marketing in Popular
Magazines like “Search Marketing Standard”.
By Milind Mody from eBrandz
HOW TO DO INFLUENCER
MARKETING IN THE DIGITAL
AGE?
If you want to climb Mount
Everest you aren’t going to do it
alone.
You need help; you need a
group of climbers to support you
through the climb.
You also need the help of an
expert who has been there and
done it.
Influencer marketing is just the
same.
You get to be the side kick of a
super hero for a brief moment
Visual Contenting
or two. Imagine being Robin to
Batman or one of the Avengers.
(I am looking at Scarlett
Johansson)
You might have awesome
content but if you have a small
following or have just started an
online business, web site or blog
– you need a guiding hand who
can amplify your content.
Don’t get me wrong. You can get
there all by yourself just fine, but
this may take longer. Partnering
with the right Influencer can get
you there quicker.
Who knows how many years
they can save you?
And, it helps with search engine
optimization too.
Ana Hoffman has been featured
in this infographic not from a
pure marketing perspective
but because her content on
influencer marketing is one of
the best.
Check out this infographic
on Visual Contenting.