TOOLS & APPS
Have you ever wondered if you
can create an infographic for
your business? You might think
it’s hard or time-consuming
but all you need is a process or
outline to get going on creating
infographics. Just like a recipe
to a cake, if you follow the steps
you’ll find it easier than you
thought it would be AND it’s
even more satisfying!
Infographics are in high-demand
and entrepreneurs to large
businesses would like to market
with them. There are many
free tools for infographics, you
can check out this post to find
out more options. The variety
of infographic tools is amazing
however one favorite is Canva.
It’s free and really easy to work
with.
Don’t just choose your favorite
colors! Make an informed
decision. Use your brand colors
so it can be easily recognized
as YOURS. If you want to know
what colors would be best,
check out this resource from
CoSchedule where they have
an ultimate guide on colors for
marketing.
Once you have your colors in
mind, you can use HEX codes in
Canva to make it easier to find
your colors.
Create a Headline
Make the headline absolutely
clear as to what you want to
display to your audience. Just like
headlines for articles, it has to
be strong to capture the reader’s
attention. Sometimes that’s the
Here’s the 6-Step Process to hardest part. If you need help
Creating a Free Infographic in creating a headline for an
infographic you can use headline
[Using Canva]
generator tools such as: Hubspot
Blog Topic Generator Tool or
Collect Data
Portent Content Idea Generator.
You can use data collected from
These tools can get the creative
a recent survey to your email
juices flowing.
list, statistics from your business
research, or from a third-party
Use Canva Layouts
site. No matter where you get
your data, make sure you cite it
If you’re new to Canva, you’ll find
on the infographic itself. Give
that it’s an amazing free tool.
credit where it’s due! If you do
What’s so amazing about it is
use a third-party site, be sure
that it provides layouts to help
it’s a credible and a reputable
create designs. You don’t need to
source.
have graphic design experience!
The layouts come in a variety to
Choose Your Colors
choose from and you can use the
available icons they have on the
layouts or delete them.
Visual Contenting
They do have a ton more icons
to choose from to arrange the
infographic to your liking.
Add the Most Important
Information in Blocks
What makes an infographic
work so well is the layout and
having the information presented
clearly. By having the information
in blocks, it would provide bits
of data to the reader where it
can easily be read and retained.
The objective is to keep the
information simple and easy to
read.
Add Your Logo & URL
The infographic must have the
logo and URL of the business
that has created it. This provides
the reader who they can contact
for further information or
perhaps inquire for services.
The inf