VISUALS
The Marketing Automation
101 Podcast Visual Contenting
discusses about the inside
out of marketing automation,
visual communications and how
they can help small to medium
businesses succeed through
proven methods, best practices
and expert advice.
Let’s grow and thrive!
In this episode, we’re going to
talk about how you can create
visual content for the entire sales
funnel.
Every new customer begins
with the flow of leads into the
top of your sales funnel. The
more leads you fill the funnel,
the more customers you will
likely generate. As an inbound
marketer, you should know how
to leverage the power of visual
communications to attract and
educate more leads over the
time.
Following are 5 visual storytelling
tips to drive more traffic to your
website and fill the top of your
sales funnel.
Adding visuals to your blog posts
can increase your credibility and
make your personality shine
through.
Turning ordinary blog posts into
images, slideshows, infographics
or video is a great idea too.
A well-crafted explainer video
breaks complicated topics into
simple, easy-to-understand
components with eye-catching
visuals and animations helping
you connect and deliver your
message to the heart of your
audience.
#2: Turn white papers into
a series of infographics
#5: Visualize your social
media channels
If white papers help you build
thought leadership, infographics
add personal touch to them and
make your brand more authentic.
And best of all, infographics drive
you more traffic which can be
turned into qualified leads for
your business.
Your prospects get bombarded
with boring text-based updates
all the time, why don’t you stand
out with creative, funny pictures
or images?
#3: Turn case studies into
video testimonials
Videos work like a charm when
it comes to traffic generation.
Instead of boring case studies
with little to no visuals on
your website, shooting video
testimonials can help you build
trust and authority.
#1: Add more visuals to
your existing content
#4: Use explainer videos
to talk about your services,
how it works, etc
It goes without saying that blog
is considered a primary method
to attract leads to your website
via social sharing and organic
traffic.
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