EMAIL MARKETING
You spend a lot of time
and money crafting emails
that are engaging to the
average subscriber, and when
engagement levels (open rates,
click rates, etc…) start to trend
down for the average subscriber,
it’s up to you to re-engage
before you lose them altogether.
Since investing in acquisition of
new customers is six to seven
times costlier than re-activating
past customers, there is a huge
value in investing in re-activation
campaigns.
In fact, 69 percent of American
email users report having
unsubscribed altogether from an
email list because emails were
sent too frequently.
Another culprit is the junk folder,
or sending delays. Even small
delays between sending and
delivery can cause problems,
especially if emails contain timesensitive offers, like a flash sale.
This can be caused by a number
of t [