EXPERT TIPS FOR CREATING ADDICTIVE CON
06
MICHAEL
KESHEN
Content Marketer at Hover
@MichaelKeshen
Michael Keshen’s blog posts for Hover
are characteristically free of any “fluff,”
getting straight to the point with at least
one actionable how-to point for readers to
take away. He writes multiple posts that
cover one general topic, such as domain
name buying, and approaches that topic
from different angles to produce content
that targets specific audiences over and
over again.
CK TO CONTENTS PAGE
better to write one
“It’s
amazing blog post a
week than ten that no
one will care about.”
“While it’s important to have buyer
personas so you know who your content
is targeting, you can’t forget that these
are real people as well. The Internet is an
extremely crowded place now, so your
content needs to actually be valuable
in order to succeed. It’s hard to think of
content ideas that have not been done
before, so don’t worry if you can’t think of
a 100% original topic. Instead, focus on
creating the best content for a given topic.
Find the questions that your audience
asking (I use Quora, Twitter and Hover
awesome support team for that) and
answer them. Or if it’s an entertainmen
piece, create stuff that’s…you know…
actually entertaining. Don’t create conte
just for the sake of content. It’s better
write one amazing blog post a week th
ten that no one will care about.”
MICHAEL KESHEN