EXPERT TIPS FOR CREATING ADDIC
05
CHESTER
BRANCH
Transmedia Architect at MediaShift and Author
@storynotes
Dr. Chester Branch’s writing focuses on
exploring the impact of storytelling on user
engagement. By creating an online world
and presence that your audience can
interact with, you expand the possibility of
building a network of engaged followers.
He calls this “creating your own transmedia
stories.”
key to creating
“The
addictive content
is through a
compelling story.”
“The key to creating addictive content
is through a compelling story. As brands
like Share a Coke and Nike Plus shift
from story-telling to story-making, they
ultimately become transmedia facilitators
of a shared user-generated story
experience. This is the future of digital
media marketing.”
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CHESTER