Visual Contenting April 2016 | Page 46

EXPERT TIPS FOR CREATING ADDIC 05 CHESTER BRANCH Transmedia Architect at MediaShift and Author @storynotes Dr. Chester Branch’s writing focuses on exploring the impact of storytelling on user engagement. By creating an online world and presence that your audience can interact with, you expand the possibility of building a network of engaged followers. He calls this “creating your own transmedia stories.” key to creating “The addictive content is through a compelling story.” “The key to creating addictive content is through a compelling story. As brands like Share a Coke and Nike Plus shift from story-telling to story-making, they ultimately become transmedia facilitators of a shared user-generated story experience. This is the future of digital media marketing.” BACK TO CONTENTS PAGE CHESTER