EXPERT TIPS FOR CREATING ADDIC
04
GUY
KAWASAKI
Author, Speaker, Brand Evangelist, and
Brand Ambassador for Mercedes-Benz USA
@GuyKawasaki
As a serial producer of useful and
engaging content, and author of the
entrepreneur’s bible, The Art of the Start,
Kawasaki emphasizes the importance of
positioning yourself as an expert within
your niche and building a network of
brand evangelists who will advocate for
your company.
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“Post good shit
and let Google
find it. That’s my
entire approach!
GUY K