Visual Contenting April 2016 | Page 44

EXPERT TIPS FOR CREATING ADDIC 04 GUY KAWASAKI Author, Speaker, Brand Evangelist, and Brand Ambassador for Mercedes-Benz USA @GuyKawasaki As a serial producer of useful and engaging content, and author of the entrepreneur’s bible, The Art of the Start, Kawasaki emphasizes the importance of positioning yourself as an expert within your niche and building a network of brand evangelists who will advocate for your company. BACK TO CONTENTS PAGE “Post good shit and let Google find it. That’s my entire approach! GUY K