EXPERT TIPS FOR CREATING ADDIC
03
LEE
ODDEN
CEO of TopRank
@leeodden
In order for your content to stand out
from everyone else’s, it needs to hold the
answers that people are actively seeking
out. On the TopRank blog, Lee Odden
suggests that the goal should not be to
create more content, but instead to focus
on creating better content. Content that is
more useful to the readers than a lot of the
fluff content you may often come across.
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create content
“Ifwithyouempathy
for the
searcher experience,
that’s great content.
“Great content is a subjective term, but
to arrive at content greatness on Google
means creating highly relevant, useful,
visual, informative and entertaining (infotaining) content that’s easily shareable and
answers the kinds of questions people
have relevant to your company, products
or services. If you create content with
empathy for the searcher experience,
that’s great content.”
LE