FREE Talks on Hot Button Topics - Wednesday 14 May
Understanding Your Visitors
Curated by
10.10 - 10.50 Introduction to visitor research
This session will cover the basics of how and why we do research with
visitors – the value of visitor studies for developing exhibitions and
programmes, as well as forming relationships with visitors.
Chris Whitby, Jack Gelsthorpe & Lauren Souter, Audience Research and
Advocacy, Science Museum
11.20 - 12.00 Using consultation and evaluation to benefit the
activities of relationships and partnerships
Find out how listening to current and potential stakeholders has informed
the way IWM has developed the First World War Centenary Partnership and
the resources produced for their members to use with their public. Gina will
also discuss how more recent stakeholder evaluation is informing future
plans for Partnership activities.
Gina Koutsika, Head of National and International Programmes and Projects,
Imper