Visit Baltimore Brand Toolkit Fall 2024 | Page 24

HOME OF THE HOME OF THE BRAVE
CREATIVE WORK

Our Ad Campaign

TV & STREAMING AD SERIES
Set to the moving original song “ Realest City In America ” by Zadia , our Your People Are Here video ad series highlights hotels , restaurants , neighborhoods and local businesses . Each video follows a similar storyline with different itinerary examples for a couple , a friend group and a family visiting the destination . The commercials run on TV , online video streaming services and social media .
PAID SOCIAL & DIGITAL
Our Get Here digital banners stand out on web pages , inviting users to click to learn more , while our Regional Events and Culinary social ads stop the scroll on Instagram and Facebook .
HOME OF THE HOME OF THE BRAVE
THIS IS WHY WE CHEER
GET HERE HERE
BALTIMORE . ORG
THIS IS WHY WE BALTIMORE
REGIONAL EVENTS CULINARY
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