Visit Baltimore Brand Toolkit Fall 2024 | Page 22

CREATIVE WORK

Instilling Local Pride

“ BENEATH THE SHELL ”
Kondwani Fidel ’ s ode to Baltimore , entitled “ Beneath the Shell ” has been used for limited-edition letterpress posters , digital and print advertisements and a TV spot that we ran during the Super Bowl and on the jumbotron at Camden Yards .
STREET POLE BANNERS AND IKE BOARDS
If our brand campaign looks familiar , it may be because you ’ ve seen our pole banners along Pratt Street or our digital ads on the Interactive Kiosk Experience ( IKE ) screens downtown .
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