How to Use This Toolkit
Many local organizations tell authentic and meaningful Baltimore stories . By harnessing the power of this bold brand position , we have the opportunity to collaborate , communicate and amplify a positive and global message about our city . We hope that you ’ ll accept our invitation to use this brand toolkit to support and guide your conversations about Baltimore — particularly when discussing the unique assets , character and vibe of the city .
This brand toolkit was designed to build a cohesive voice and powerful community of bullish Baltimore champions . Here are a few ways you can put this document to use :
• Train your frontline staff members on how to talk about Baltimore
• Incorporate our brand messages into your sales efforts
• Harness our brand and creative campaign to amplify your organization ’ s own marketing
INSIDE YOU WILL FIND :
• FAQs
• Brand Snapshot
• Key Messaging
• Creative Examples
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