Visit Baltimore Brand Toolkit Fall 2022 | Page 15

FOUNDATIONAL NARRATIVE

Lead With Culture

If you haven ’ t been to Baltimore recently , it ’ s time to come back . Travel & Leisure contributor David Amsden summed up this experience best when he wrote about his trip back to the city : “ Finding the Baltimore I loved when I was younger wasn ’ t hard , but now it coexists with a city I never could have imagined , with new restaurants , new cultural innovators , and a new vitality triggered by millennial transplants .”
INSIGHTS FROM BRAND RESEARCH :
• “ One of our biggest revenue drivers is our arts and creative class .” — John Brothers , T . Rowe Price
• Among potential visitors , 73 % say Arts & Cultural Attractions are “ Important ” or “ Very important ” for destination decisions , and 66.5 % say it ’ s “ Good or Very Good ” in Baltimore . ( 2022 Destination Analysts Survey )
• “ We ’ ve got to do a better job of celebrating the arts . There is an underground culture that ’ s being left dormant . We need to invest more in [ the arts ], and when we do , the return on that investment will be huge .” — Leon Pinkett , Baltimore Politician
KEY MESSAGES :
• Baltimore is the last bohemia : As cities like New York and DC become increasingly expensive , Baltimore remains the most affordable big East Coast city . That ’ s why so many musicians , artists and writers live here . MovieMaker . com named Baltimore one of the “ Best Places to Live and Work as a Moviemaker in 2022 .”
• There is a creative streak that runs through everything we do : From the largest free arts festival in the country ( Artscape ) to murals that tell our stories in the streets , the arts aren ’ t just window dressing in Baltimore , they ’ re a living , breathing part of everyday life here .
• We are personally invested in what we ’ re doing : Baltimore is a place where small business thrives because we support and celebrate each act of creation . As entrepreneurs , we put our passion into our work , and it shows in the quality of the experience . One of the most celebrated chefs , Cindy Wolfe , has worked here for over 20 years . She ’ s still in the kitchen most nights too , which you can ’ t say about many multi-time James Beard-nominated chefs .
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