Visit Baltimore Annual Report FY26 2026 | Seite 42

VISITOR PROFILE
OVERNIGHT DAY VISITORS
Visiting Friends and Family( VFR)
45 %
50 %
Marketable Trips
45 %
37 %
Business
8 %
9 %
Trip Purpose
Business & Leisure
2 %
4 %
Travel Party Size
2.8
2.6
18-24
11 %
14 %
25-34
25 %
22 %
35-44
22 %
21 %
45-54
21 %
19 %
55-64
11 %
15 %
Average Age
65 +
10 %
10 %
Male
63 %
58 %
Gender
Female
37 %
42 %
White
59 %
54 %
African American
39 %
43 %
Race
Other
9 %
9 %
Under $ 49.9K
44 %
46 %
$ 50K- $ 74.9K
17 %
20 %
$ 75K- $ 99.9K
13 %
14 %
$ 100K- $ 149.9K
15 %
12 %
Household Income
$ 150K +
11 %
7 %
College / Post-Graduate
51 %
48 %
Education
Some College
18 %
19 %
Maryland
25 %
31 %
Pennsylvania
12 %
17 %
New York
11 %
9 %
Virginia
6 %
7 %
New Jersey
5 %
7 %
State of Origin
Texas
5 %
2 %
Travel Party Requriing Disability Services
18 %
12 %
Own Car / Truck
63 %
N / A
Plane
24 %
N / A
Online Taxi Service( Uber, Lyft, etc.)
19 %
N / A
Rental Car
18 %
N / A
Train
13 %
N / A
Transportation Used to Get to Destination
Bus
10 %
N / A
Hotel / Motel
66 %
N / A
Home of Friends / Relatives
29 %
N / A
Accommodation
Short-Term Rental( Airbnb, VRBO)
10 %
N / A
Lodging
37 %
N / A
Restaurant Food & Beverage
23 %
35 %
Retail
15 %
24 %
Recreation / Entertainment
13 %
20 %
Visitor Spending by Category(%)
Transportation
12 %
20 %
Major Attraction( Aquarium / Museum / Zoo)
40 %
29 %
Shopping
24 %
22 %
Bar / Nightlife
21 %
12 %
Sightseeing
19 %
12 %
Landmark / Historic Site
16 %
12 %
Attending a Celebration
14 %
9 %
Civil Rights / African American Heritage Sites and Experiences
12 %
4 %
Activities Participated
Live Performance or Festival
11 %
12 %