CHARM CITY, ON REPEAT
CHARM CITY, ON REPEAT
Our Sales and Customer Experience team is responsible for bringing high-impact events to Baltimore and ensuring seamless execution on site. It takes crosscountry coordination, innovative activation and years of investment to keep us in the meeting and convention conversation, provide high-caliber service and bring the benefits home to Baltimore. This work happens on a constant loop to build our profile and tell our story. Here’ s just one example of how it comes to fruition.
CASE STUDY
THREE-YEAR PLAN TO WIN NATIONAL SOCIETY OF BLACK ENGINEERS( NSBE) ANNUAL CONVENTION
One of the largest student-governed organizations, NSBE was seeking a destination to hold its annual convention and welcome its 24,000 active members to connect and learn.
March-September 2023 – CONNECTING WITH DECISION MAKERS It all starts with a conversation, and those discussions begin years before the event happens. After gauging their interest in Baltimore for a future year, the Sales team invited NSBE’ s Director of Meetings and the organization’ s thirdparty planner for lunch in Washington, D. C., during Congressional Black Caucus week. This was an opportunity to share insights on our city, hotels, the Baltimore Convention Center and more.
February 2024 – CLOSING THE DEAL After submitting our formal proposal, we wanted to give the group a true sense of the city and brought NSBE representatives in to experience the CIAA tournament. They were immediately drawn to the city’ s charm, dynamic venues and energy around the event. We solidified the relationship by bringing the planner out for a local event honoring the Divine Nine and welcoming the Director of Meetings to an event in Chicago where she is based.
As a result, we were officially named the host city for 2026!
March 2025 – A PREVIEW OF BALTIMORE Once we were notified as the 2026 destination, our Customer Experience team attended the NSBE convention in Chicago for the formal announcement of Baltimore as the event’ s next destination. This is a chance to engage attendees, share a little about the city and get them excited to join us the following year.
SALES & CUSTOMER EXPERIENCE 27