A PASS WITH PURPOSE
INTENTIONAL INFLUENCERS
Emphasizing the organization’ s commitment to celebrating our city’ s diversity, Visit Baltimore utilizes a mix of marketing campaigns and strategic partnerships to promote Charm City as an inclusive and welcoming destination.
A PASS WITH PURPOSE
Since 2019, the BoP Pass has connected visitors to Baltimore’ s Blackowned businesses and cultural attractions, offering exclusive discounts and opportunities to earn prizes by exploring pass destinations. We refreshed the pass ahead of the 2026 CIAA Tournament, accompanied by an ad campaign, leading to more than 800 signups in FY26. The pass’ s webpage amassed nearly 11,000 views, successfully spreading awareness of Baltimore’ s rich Black culture.
INTENTIONAL INFLUENCERS
To showcase Baltimore’ s vibrant queer culture, Visit Baltimore pursued collaborations with LBGTQ + creators. As a result, the team welcomed Chase Vondran(@ explorewithchase) for their first visit and couple Gabi and Shanna Meit-Sciara(@ 27travels) for Baltimore Pride. The reels, photo carousels and web content received an overwhelmingly positive response, earning nearly 3.8 million impressions, 190,200 engagements and an estimated media value of $ 134,000.
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