DAY VISITORS |
OVERNIGHT |
|||
TOTAL |
16,000,000 |
56 % |
12,400,000 |
44 % |
Children |
3,700,000 |
23 % |
2,900,000 |
23 % |
Adults & Children | ||||
Adults |
12,300,000 |
77 % |
9,600,000 |
77 % |
VFR |
7,200,000 |
45 % |
6,200,000 |
50 % |
Marketable Trips |
7,200,000 |
45 % |
4,588,000 |
37 % |
Trip Purpose | ||||
Business |
1,280,000 |
8 % |
1,116,000 |
9 % |
Business & Leisure |
320,000 |
2 % |
496,000 |
4 % |
January-March |
25 % |
23 % |
||
April-June |
28 % |
28 % |
||
Season of Trips | ||||
July-September |
24 % |
26 % |
||
October-December |
23 % |
23 % |
||
18-24 |
16 % |
11 % |
||
25-34 |
17 % |
20 % |
||
35-44 |
20 % |
22 % |
||
Average Age | ||||
45-54 |
18 % |
19 % |
||
55-64 |
16 % |
14 % |
||
65 + |
14 % |
14 % |
||
Gender |
43 % Female |
46 % Female |
||
Other |
9 % |
9 % |
|
Under $ 49.9k |
41 % |
40 % |
|
$ 50k- $ 74.9k |
18 % |
20 % |
|
Household Income | |||
$ 75k- $ 99.9k |
15 % |
16 % |
|
$ 100k + |
26 % |
25 % |
|
College / Post Grad |
54 % |
56 % |
|
Education | |||
Some College |
20 % |
22 % |
|
Children in HH? |
53 % No children under 18 |
53 % No children under 18 |
|
Full time |
59 % |
64 % |
|
Employment | |||
Part time |
11 % |
10 % |
|
Retired / Not working |
30 % |
26 % |
|
Travel Party Size |
2.7 Persons |
2.6 Persons |
|
Travel Party Req. Accessibility Services |
14 % |
16 % |
|
Personal Auto |
N / A |
60 % |
|
Transportation |
Air Travel |
N / A |
25 % |
Rental Car |
N / A |
18 % |
|
Only 1 night |
N / A |
36 % |
|
Length of Stay |
|||
Avg. nights |
N / A |
2.8 |
|
Hotel / Motel |
N / A |
70 % |
|
Accommodations |
Friends / Relatives |
N / A |
24 % |
Other |
N / A |
17 % |
|
Shopping |
22 % |
29 % |
|
Aquarium / Museum / Zoo |
22 % |
30 % |
|
Sightseeing |
17 % |
20 % |
|
Activity Participation |
|||
Attending Celebration |
16 % |
20 % |
|
Landmark / Historic |
12 % |
14 % |
|
Bar / Nightlife |
10 % |
22 % |
|