CONTENT CREATOR PARTNERSHIPS
ADRIAN AWARDS
Visit Baltimore was recognized for travel marketing excellence at the Hospitality Sales & Marketing Association International’ s prestigious Adrian Awards, the largest global competition in travel marketing. Out of more than 800 submissions, our team earned top honors alongside industry leaders such as Discover Puerto Rico and Marriott International. Visit Baltimore’ s work was celebrated with four awards, including two Best of Category wins: the Baltimore Black Chef Dinner( Gold, PR / Communications) and our collaboration with Mindgrub to create a retro-style video game for VidCon in 2023( Silver, Digital). Additional wins honored Smalltimore, our mobile visitor pop-up( Bronze, Experiential Marketing) and the CIAA 2024 marketing campaign( Bronze, DEI Marketing).
In 2024, Visit Baltimore continued to expand our collaborations with content creators by hosting two impactful visits that showcased Baltimore’ s diverse appeal. Miami-based artist @ Reynanoriega _ explored Baltimore during Artscape, capturing the city’ s vibrant arts and culture to her engaged audience of 116 thousand Instagram followers. We also welcomed @ GeekGirlTravel, who visited with her husband and neurodivergent daughter, for a family-focused trip that highlighted Baltimore’ s rich history and world-class museums to her 46 thousand Instagram followers. These partnerships not only generated authentic content, but also underscored Baltimore’ s ability to inspire travelers of all interests and backgrounds, strengthening our city’ s reputation as an inclusive and welcoming destination.
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