DAY VISITORS |
OVERNIGHT |
||||
TOTAL |
15,500,000 |
57 % |
11,900,000 |
43 % |
|
Adults & Children |
Children
Adults
|
3,600,000
12,000,000
|
23 %
77 %
|
2,800,000
9,100,000
|
23 %
77 %
|
VFR |
6,200,000 |
40 % |
6,188,000 |
52 % |
|
Trip Purpose |
Marketable Trips
Business
|
7,905,000
930,000
|
51 %
6 %
|
4,284,000
952,000
|
36 %
8 %
|
Business & Leisure |
465,000 |
3 % |
476,000 |
4 % |
|
January-March |
25 % |
24 % |
|||
Season of Trips |
April-June
July-September
|
25 %
27 %
|
26 %
26 %
|
||
October-December |
23 % |
24 % |
|||
18-24 |
10 % |
11 % |
|||
25-34 |
25 % |
24 % |
|||
Average Age |
35-44
45-54
|
22 %
21 %
|
22 %
19 %
|
||
55-64 |
12 % |
12 % |
|||
65 + |
10 % |
11 % |
|||
Gender |
52 % Female |
46 % Female |
|||
Race |
White |
65 % |
63 % |
||
African-American |
30 % |
30 % |
|||
Other |
7 % |
10 % |
|||
Under $ 49.9k |
42 % |
38 % |
|||
Household Income |
$ 50k- $ 74.9k
$ 75k- $ 99.9k
|
20 %
18 %
|
22 %
15 %
|
||
$ 100k + |
21 % |
25 % |
|||
Education |
College / Post Grad
Some College
|
55 %
18 %
|
59 %
18 %
|
||
Children in HH ? |
52 % No children under 18 |
50 % No children under 18 |
|||
Employment |
Full time
Part time
|
61 %
11 %
|
61 %
11 %
|
||
Retired / Not working |
28 % |
28 % |
|||
Travel Party Size |
2.6 Persons |
2.7 Persons |
|||
Personal Auto |
N / A |
68 % |
|||
Transportation |
Air Travel |
N / A |
23 % |
||
Rental Car |
N / A |
15 % |
|||
Length of Stay |
Only 1 night
Avg . nights
|
N / A
N / A
|
48 %
2.3
|
||
Hotel / Motel |
N / A |
66 % |
|||
Accommodations |
Friends / Relatives |
N / A |
24 % |
||
Other |
N / A |
18 % |
|||
Shopping |
23 % |
28 % |
|||
Aquarium / Museum / Zoo |
34 % |
25 % |
|||
Activity Participation |
Sightseeing
Attending Celebration
|
14 %
14 %
|
20 %
19 %
|
||
Landmark / Historic |
12 % |
16 % |
|||
Bar / Nightlife |
9 % |
16 % |
|||