Visit Baltimore Annual Report FY24 2024 | Page 27

Multicultural Wayfinding Signage

Visit Baltimore and the Baltimore National Heritage Area celebrated the installation of wayfinding signage to locations of cultural interest in Baltimore as part of a grant provided by the Maryland Department of Commerce . A monumental sign was the first isntalled to raise awareness for and to drive visitors from the Inner Harbor to the Reginald F . Lewis Museum . The grant also included the installation of nine “ blade ” signs to be mounted on existing light poles for directing travelers to three other attractions of cultural significance : The National Great Blacks In Wax Museum , The Arena Players , Inc ., and the Eubie Blake National Jazz Institute and Cultural Center , Inc .
Created in partnership with Ashton Design , a Baltimorebased branding and design firm , the signage was unveiled during a press conference with leaders from Baltimore ’ s multicultural organizations followed by a reception at the Reginald F . Lewis Museum .
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