DAY VISITORS |
OVERNIGHT |
||||
TOTAL |
15,000,000 |
56 % |
11,700,000 |
44 % |
|
Adults & Children |
Children
Adults
|
3,500,000
11,600,000
|
23 %
77 %
|
2,800,000
8,900,000
|
24 %
76 %
|
VFR |
5,400,000 |
36 % |
5,265,000 |
45 % |
|
Trip Purpose |
Marketable Trips
Business
|
8,400,000
750,000
|
56 %
5 %
|
4,914,000
1,170,000
|
42 %
10 %
|
Business & Leisure |
450,000 |
3 % |
351,000 |
3 % |
|
January-March |
24 % |
22 % |
|||
Season of Trips |
April-June
July-September
|
25 %
25 %
|
25 %
28 %
|
||
October-December |
26 % |
25 % |
|||
18-24 |
7 % |
8 % |
|||
25-34 |
22 % |
21 % |
|||
Average Age |
35-44
45-54
|
25 %
21 %
|
24 %
18 %
|
||
55-64 |
13 % |
17 % |
|||
65 + |
11 % |
11 % |
|||
Gender |
47 % Female |
46 % Female |
|||
Race |
White |
70 % |
69 % |
||
African-American |
21 % |
26 % |
|||
Other |
12 % |
8 % |
|||
Under $ 49.9k |
39 % |
34 % |
|||
Household Income |
$ 50k- $ 74.9k
$ 75k- $ 99.9k
|
20 %
17 %
|
26 %
15 %
|
||
$ 100k + |
24 % |
25 % |
|||
Education |
College / Post Grad
Some College
|
60 %
19 %
|
60 %
21 %
|
||
Children in HH ? |
48 % No children under 18 |
51 % No children under 18 |
|||
Employment |
Full time
Part time
|
66 %
10 %
|
65 %
8 %
|
||
Retired / Not working |
24 % |
26 % |
|||
Travel Party Size |
2.6 Persons |
2.6 Persons |
|||
Personal Auto |
N / A |
64 % |
|||
Transportation |
Air Travel |
N / A |
27 % |
||
Rental Car |
N / A |
16 % |
|||
Length of Stay |
Only 1 night
Avg . nights
|
N / A
N / A
|
46 %
2.2
|
||
Hotel / Motel |
N / A |
69 % |
|||
Accommodations |
Friends / Relatives |
N / A |
21 % |
||
Other |
N / A |
15 % |
|||
Shopping |
21 % |
26 % |
|||
Aquarium / Museum / Zoo |
29 % |
15 % |
|||
Activity Participation |
Sightseeing
Attending Celebration
|
19 %
11 %
|
20 %
14 %
|
||
Landmark / Historic |
8 % |
15 % |
|||
Bar / Nightlife |
7 % |
18 % |
|||