SPOTLIGHTING BALTIMORE ’ S CULTURAL ATTRACTIONS
A partnership with Baltimore National Heritage Area
In September 2022 , Visit Baltimore was awarded a grant from the State of Maryland in the amount of $ 100,000 to design and install wayfinding signage for the following cultural attractions : Arena Players , Inc ., Eubie Blake National Jazz Institute and Cultural Center , Inc ., the National Great Blacks In Wax Museum and the Reginald F . Lewis Museum of Maryland African American History and Culture .
The Baltimore National Heritage Area , whose mission is to promote , preserve and enhance Baltimore ’ s historic and cultural legacy and natural resources , was identified as the perfect partner to lead the effort . Together with representatives from each institution , designs were developed and locations were identified to ensure increased awareness and visibility for these important points of interest . Installation of the signs is scheduled to take place before the end of 2023 .
DI MARCOMM SUMMIT
Trish McClean , Visit Baltimore CMO , was invited to speak at the Destinations International Marketing & Communications Summit in Norfolk to showcase our workforce development efforts and to lead a panel discussion on how best to introduce new generations to the tourism industry . Pictured with Trish ( left to right ) are Ophélie Le Livec , Creative Design Specialist at Visit Norfolk and Cambria Jones , Director of Marketing at SearchWide Global .
BROADENING OUR BENCH : WELCOMING NEW AGENCY PARTNERS
Visit Baltimore kicked off the fiscal year by expanding our roster of agency partners that was reduced at the start of the pandemic . Through an extensive Request for Proposals ( RFP ) process that included a diverse panel of reviewers , Visit Baltimore brought on agencies to assist with public relations , web maintenance and CIAA media planning .
DCI is a national PR firm specializing in promoting places . Their support allows us to reach a broader array of journalists and host more writers and content creators in Baltimore than we could do on our own .
Mindgrub Technologies is a Baltimore-based digital marketing firm . They work behind the scenes on the back-end development and technical trouble-shooting needs associated with the Baltimore . org website .
REJ & Associates , Inc . is a small , Black-owned business located in Mount Vernon . Their team develops the paid advertising plan to efficiently reach audiences most likely to attend the CIAA Basketball Tournament .
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