MARKETING AND ADVERTISING
EXPANDING OUR REACH
Emerging from the limitations of the pandemic , Visit Baltimore gradually transitioned from focusing on “ backyard tourism ” in local and regional markets to new geographic areas with easy access via air , car and rail . Our ad campaigns this year garnered attention , earning us advertising awards and positive visitor sentiment .
Your People Are Here Video Ads
A familiar voice serenades visitors with the catchy line , “ You don ’ t know real until you ’ ve been to Baltimore ...”
Set to the moving original song “ Realest City In America ” by Zadia , our Your People Are Here series of video ads highlight hotels , restaurants , neighborhoods and local businesses . The commercials ran on online video streaming services and social media in regional drive markets along the I-95 corridor .
The newest spots feature family-friendly and friend trip themes to appeal to young urban explorers and creative spirits interested in the distinctive experiences Baltimore has to offer .
MARKETING & SALES 7