Visit Baltimore Annual Report FY2022 2022 | Page 3

MISSION

WHO WE ARE

Visit Baltimore is a 501 ( c )( 6 ) nonprofit that generates economic benefits for the region by marketing Baltimore as an enriching destination for leisure visitors and an ideal location for meetings and conventions . We also advocate for the local tourism community and work collaboratively with them to provide positive experiences for all guests . Learn more about who we are , what we do and why it matters in the pages that follow .

STRATEGIC PILLARS

BUSINESS MODEL – a sustainable business model marked by increased efficiencies and revenues
MARKETING & SALES – a marketing and sales platform delivering value for multiple stakeholders COMMUNITY ENGAGEMENT – a catalyst for community engagement CULTURE – a workplace culture of inclusion , opportunity and respect ADVOCACY – an advocate for tourism and the visitor experience

CORE VALUES GROUNDED IN RESPECT , WE :

Practice mindfulness Empower collaboration Exemplify adaptability Celebrate diversity
400 E . PRATT ST ., 10TH FLOOR BALTIMORE , MD 21202 BALTIMORE . ORG
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