IMPACT
Success by the numbers :
• 65.5 % hotel occupancy rate during the tournament
• $ 167 ADR ( average daily rate ); highest over the same period since 2007
• 261 tournament volunteers
• Digital advertising resulted in almost 7,000,000 impressions and 38,000 clicks
• Baltimore . org / CIAA was the top visited page on our site with 90,800 + visitors
• Average time spent was 4 + minutes
• Visit Baltimore posted 552 CIAA-related pieces of content across our social media channels
Total Economic Impacts
The CIAA Tournament ’ s direct spending impact of $ 13.9 million generated a total economic impact of $ 19.6 million in the local economy , which supported 1,159 part-time and full-time jobs and generated $ 1.9 million in state and local taxes
$ 19.6 MILLION Total Impact of the CIAA Tournament
1,159 Total Jobs Generated
$ 1.9M Total State & Local Tax Revenues
Direct Impacts : CIAA Tournament Participants And Spectators
Nearly 24,000 unique attendees went to one or more games during the CIAA tournament . An additional 6,600 out-of-town visitors attended a CIAA event , but did not attend a live game at Royal Farms Arena .
The 2022 CIAA Basketball Tournament welcomed 36,390 total attendees over 22 basketball games ( seven sessions ) during the five-day tournament . Approximately 11,000 fans attended the championship games ( seventh session ).
In addition to the tournament attendees and non-attendee visitors , 1,200 people from the participating schools including players , coaches , staff , trainers , band members and cheerleaders came to Baltimore to take part in the tournament .
Finally , more than 170 media worked the event , approximately 100 of which originated from outside the City of Baltimore .
Earned Media Hits
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• 52 pieces of earned coverage
• Reached more than 21,204,485 people
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• Local outlets included :
| The Baltimore Sun
| Baltimore Business Journal
| Bmore Art
| Baltimore AFRO
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| Baltimore Times | WBAL-TV | WJZ-TV | WMAR-TV | MPT |
• Additional coverage : | Essence | The Charlotte Post | Pressbox | Chron . com |
18 VISIT BALTIMORE |
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